태그 보관물: 소셜웹
마케팅2.0
Marketing to the Social Web 읽다가 정리가 맘에 들어서 열심히 타자쳐서 공유해봅니다. Old Marketing vs. New Marketing Components Old Marketing New Marketing Marketing mindset Use one-way, one-sided communication to tell brand story Nurture dialogue and relationships; be more transparent, earn trust, build credibility Brand equity Brand recall is holy grail. Brand value is determined by customers: [...]
